A few months ago, I wrote a book intended for a high school audience about the exciting subject of trading futures (especially commodities futures). I don't remember being terribly interested in reading about futures and derivatives when I was in high school, but then again lack of access to age-appropriate reading material on the subject might just explain why I didn't blossom into a lucrative investor to this day. (Case in point, my last intended money making investment was in the New York lottery.) At any rate, last week I got the page proofs in for the book. It looks lovely all laid out with photos and has a nice clean design. The only surprise was that the predominant color was a very bright pink. I was later told this color was "strawberry," but I think a more accurate descriptor would be "Incrediberry Kool-aid."
I wrote to my editor thanking him for the proofs and mentioned that I thought the pink added a certain girlish charm to the otherwise dry subject of futures trading. His response:
I know! I wonder if it's too late to retitle the book?
"Oh no You Didn't!: The Girlfriend's Guide to Smart Futures Trading"
"Ooo Snap!: The Sassy Girl's Guide to Futures Trading Made Easy"
"BFF: Big Futures Fun!!! The OMG Guide to Futures Trading and Becoming Your Financial Future's Best Friend, Forever"
I only hope this is possible before press time.