This Sunday was the beginning of the National Stationery Show, which may or may not be the largest stationery trade show in the country/world, but it does have the distinction of being the only one that I have heard of. The Bard's Cards was not exhibiting this year (we're a little too green for it), but we definitely wanted to check it out to get a sense of what it's all about, not to mention scope out the competition. We walked around the show yesterday, and it was incredibly overwhelming. I've been to the Javits Center for the Book Expo every year, so I was familiar with its enormity, but throw in enough brightly colored papers, and it seems even bigger.
The NSA is different from BEA in that it's not open to the public, only to people in the trade. There were no book signings and much fewer samples and free tote bags being handed out (well, at least not to the competition). People were there to do some serious greeting card buying, and there were some seriously cool booths and products out there. It actually really made me want to own and curate a small card shop. But that's a dream for another day. We were there strictly for reconnaissance.
|The entrance to the NSS. There are hundreds of exhibitors back there and (according to NSS literature) over 12,000 attendees.|
|Some of the nominees for the Louie Awards in the "thank you" category. That's another thing I learned this weekend: they give out awards for greeting cards, and they are called Louies.|
|The greeting card industry is so colorful!|
|We have our work cut out for us for next year. I'm thinking we build a realistic scale model of The Globe.|
|It's kind of blurry because I felt the need to try to be stealthy. But this is the sort of booth detailing that I would like to emulate.|